He referred to his albums as “part of who I am, they’re in many ways responsible for who I’ve become and they’re most certainly in my DNA”. Mercuriadis said he had been a Young fan since the age of seven when he bought the album Harvest. “Burger of Gold” is a reference to a 1973 Neil Young concert, where he revealed he’d been asked by an unnamed company to use hit song Heart of Gold on an advert, and joked he would have had to rename the song Burger of Gold if he’d agreed. There will never be a ‘Burger of Gold’ but we will work together to make sure everyone gets to hear them on Neil’s terms.” Mercuriadis acknowledged Young’s stance, saying: “We have a common integrity, ethos and passion born out of a belief in music and these important songs. ![]() Young is famously resistant to his music being used on adverts, singing in 1988 on This Note’s for You: “Ain’t singing for Pepsi / Ain’t singing for Coke / I don’t sing for nobody / Makes me look like a joke.” Part of that growing Hipgnosis income is from use of its song catalogue in film and television, as well as advertising. In the first six months of 2020, the company generated £50m in revenue, twice the amount for the same period in 2019. ![]() In December, after floating the company on the London Stock Exchange in 2018, he announced the company’s market value had reached £1.25bn. Hipgnosis Songs Fund was founded in 2018 by Merck Mercuriadis, who has previously managed artists including Elton John, Guns N’ Roses and Beyoncé.
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